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Media Director


Tampa, FL, US, 33607


At Checkers & Rally’s we make a difference in people’s lives by serving our Franchisees, Teams, and Guests.The Media Director develops and implements strategic media plans that provide the opportunity for people to act.


Job Description

Accountable and responsible for the strategic management, oversight, and matrixed implementation of best-in-class media strategy, planning, and execution. Individual will closely collaborate with internal marketing team, and is responsible for the management of agency partners to ensure the development and execution of media strategies and the delivery of business results. Sets the direction and ensures the execution of planned media strategies that enables the brand to efficiently and effectively deliver its messages.


  • Establish strategic vision of holistic media strategy, planning and purchasing by collaborating with the marketing team to provide thought leadership and strategic media-related solutions that support the brand messages and business objectives
  • Apply a proactive and imaginative approach to all areas of media strategy, planning, and purchasing while ensuring the development and implementation of business aligned media solutions that impact the agreed upon performance indicators
  • Oversee media buying including in-house purchasing of radio, out of home, and print.
  • Work with digital team to align digital/social/interactive media into a cohesive communications/media plan
  • Oversee the development of annual, quarterly, and local media plans for all co-ops
  • Organize and continuously strengthen team structure and initiatives that drive and support strong business results and optimize business outcomes
  • Drive integrated media strategies across traditional, digital, lead generating and other properties intended to build and strengthen brand awareness, drive activations and strengthen relationships with prospective customers and member audiences
  • Establish and manage an effective media governance process that ensures alignment to mission, business objectives, local opportunities, and drives impactful results
  • Continuously analyze and communicate the efficiency and effectiveness of media related efforts through the lens of brand reputation, channel mix, third party stakeholders, guest impact and sales results
  • Apply emerging consumer data and analytics to create innovative media solutions that advance business objectives
  • Continuously advance, leverage and optimize the relationship with agency partners by building trust and maintaining positive rapport to drive business results
  • Consistently stay on the forefront of emerging media trends and apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends
  • Develop and manage test plans to support learning across all media forms, including objectives, execution and performance analysis
  • Share subject matter expertise with teams throughout the enterprise - ensuring both strategic direction and support; develop and ensure adoption of standardized tools and processes wherever relevant
  • Develop and regularly communicate key performance indicators and assessments for optimal media performance; drive evolution to a fully integrated, collaborative approach to planning



  • 7+ years' experience in media strategy, planning, and purchasing, including 2+ years' direct management experience
  • Able to lead communication of complex media strategies and auditing results
  • Experienced in developing and executing highly-targeted, personalized media models
  • Integrated experience working with a mix of traditional, digital and lead generating media strategies and properties
  • Retail experience essential; marketing co-op and franchisee experience preferred
  • Highly creative and demonstrated passion for developing and driving innovative media strategies and plans
  • A proven track record in development and implementation of strategic media plans, and successful experience in collaborating with others to achieve expected results
  • Experience in successful integration of marketing, brand positioning, and creative media strategies and processes
  • Curiosity and entrepreneurialism with the ability to collaborate with others to set a vision, orchestrate a process to execute on that vision, establish an effective governance process, and influence and inspire others
  • Strong program and project management experience with the ability to drive projects from conception to completion
  • Strong leadership and collaboration skills, with a willingness to continually embrace personal and professional development
  • Broad executive level thinker with the ability to relate business trends to enterprise strategies and opportunities; ability to understand marketplace dynamics and relevance and implications to business strategy
  • Excellent oral and written communication skills; ability to effectively manage change, resolve conflict, collaborate across the organization, and demonstrate the highest standard of ethical conduct and integrity
  • Experience working closely with media agencies or background working in media agency environment
  • AR/VR industry experience



  • BA/BS Bachelor's Degree in Marketing/Communications or related field
  • Master's degree MBA (preferred)

Required Skills/Competencies:

  • Mastery of financial/statistical analysis and modeling techniques, approaches, and methodologies essential.
  • Expertise in Excel, Access, PowerPoint
  • APT subject matter expert
  • Outstanding analytical skills
  • Strong problem solving and decision making ability
  • Strong communication and influencing skills
  • Team orientation, ability to work cross functionally
  • Self-starter accustomed to working with ambiguity

Nearest Major Market: Tampa

Job Segment: Manager, Media, Statistics, Marketing Communications, Communications, Marketing, Management, Data