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Senior Financial Analyst


Tampa, FL, US, 33607



At Checkers & Rally’s we make a difference in people’s lives by serving our Franchisees, Teams, and Guests. The Senior Financial Analyst oversees all of the financial aspects relating to marketing efforts at Checkers & Rally’s. This individual will be working closely with senior marketing and finance leadership to evaluate, analyze, report, and draw insights on all aspects of marketing tests, promotions, coupons, etc.  This includes sales, costs, and other metrics as well as the dependent variables of each.




Analyzing Marketing Strategies

  • Marketing tests, promotions
  • Partners with marketing team to offer financial perspective on all marketing activity, helping to guide the organization to the most optimal decisions
  • Provides proactive and timely Excel or dashboard-related analysis on all key metrics with a focus on results, insights and observations
  • Works collaboratively with the cross-functional team, create and maintains financial worksheets for all initiatives
  • Summarizes results of all activity to company leadership team, drawing insights and recommendations as appropriate


Coupon Activity

  • Works closely with the marketing team, recommends markets and timing to achieve desired goals
  • Tracks and reports progress and redemption at the restaurant level
  • Reports weekly results against goals, highlighting variances and rationale/insights


Pricing Analysis & Requests

  • Serves as the point of contact with our major vendor partners, RMS and APT (moving towards partnering with this vendor)
  • Leads discussion and decision process around all pricing activity
  • Communicates pricing decisions as necessary to IT, Operations, etc.


Special Initiatives

  • Track and understand the performance of new and special initiatives like delivery
  • Creates and Maintains Annual Financial Plan and Reforecasts
  • Complete reconciliations to plan and forecast during the close process
  • Creates and updates sales forecast of all primary messages, secondary messages, growth layers and other activity by event on an annual basis
  • Highlights events with challenging comps vs. plan and make appropriate recommendations to solve.  Such events include weather, holidays, prior-year activity, etc
  • Reports actual performance vs. plan, vs. forecast, and vs. prior year on consistent basis and facilitates discussions as necessary
  • Create schedules and dashboards around performance vs. plan, forecast, and prior year for executive discussions, marketing meetings, period-end decks, and Board presentations
  • Partners with field marketing team to provide Franchisee support as necessary
  • Serves as back-up for Senior Manager, Marketing Analytics and the Field Finance and Development Analyst as necessary



  • Bachelor's Degree in Finance, Business, or analytical field (Mathematics, Statistics, etc.).  MBA preferred
  • 3+ years of related experience
  • Experience in QSR industry preferred
  • High-level analytical and problem-solving skills with the ability to think independently, take corrective action, and to resolve inquiries and requests for information
  • Strong organizational skills with ability to handle multiple priorities and meet demanding deadlines
  • Proficiency in Microsoft Excel, Microsoft Access, and Microsoft PowerPoint.  Experience with PowerBi, Tableau, or other visualization tools a plus
  • Commitment to our core values of integrity, service, excellence, and courage to be bold
  • Ability to keep up with our fast paced environment

Nearest Major Market: Tampa

Job Segment: Financial, Financial Analyst, Finance MBA, Field Marketing, MBA, Finance, Marketing, Management