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Field Marketing Manager- Houston


Texas, Houston, TX, US

Work from home office position is based out of Houston, TX.


The Field Marketing Manager drives sales by supporting restaurants, managers, and franchisees though executing system wide marketing programs, developing/executing local/co-op market plans, and developing and assisting with local restaurant marketing plans for sub-markets & specific restaurants.  The Field Marketing Manager also provides day-to-day leadership, management, and guidance to the Field Marketing Specialists.



  1. Field Marketing support
  • Provides day-to-day marketing support for assigned restaurants, managers, and franchisees
  • Serves as the key marketing contact for the field ensuring timely,  proactive, and seamless communication
  • Responsible for developing and executing all marketing in assigned markets
  • Ensures franchisees are spending 5% on effective advertising initiatives and executes programs and systems to enable restaurants and markets to achieve business goals
  • Works with field operations teams and field marketing specialists to align market strategies and plans
  • Assures continuity of efficient and effective marketing activities and plans throughout the system
  • Provides leadership and support to field marketing specialists


  1. Co-op Marketing Plans
  • Develops and implements sales-driving, co-op marketing plans to support system wide programs and local market opportunities
  • Works with marketing team and/or agencies to develop effective and efficient media, LRM, and communication plans to drive sales and support system wide activities
  • Executes media strategy to ensure long term growth and brand objectives, including building a structure that can support both local and national initiatives
  • Works with franchisees to manage co-op activity and manage co-op budgets
  • Serves as the marketing expert and leader in assigned markets including understanding demographics, competition, industry activity, consumer needs, and local brand positioning & market conditions
  • Assists Sr. Director of Field Marketing in managing co-op marketing planning and the execution of marketing plans and co-op meetings


  1. LRM Plans
  • Develops a culture of LRM in assigned markets
  • Proactively identifies markets, trade areas and restaurants that need specialized plans to meet sales objectives; works with local managers and franchisees to build and support the execution of those plans
  • Develops and assists markets and restaurants LRM activities to drive sales
  • Oversees that LRM plans are consistent and efficiently planned across the system


  1. New Restaurant Openings
  • Responsible for developing and supporting 18-month NRO plans including pre-opening, opening, post-opening and “comp” period plans
  • Works with development and construction teams during NRO process to achieve successful openings
  • Works with field team to develop a system wide plan, process, and materials to efficiently and effectively open new restaurants.  Serves as a back up support for field specialist in case of conflicting schedules




  • Bachelors degree; Masters degree preferred (or equivalent work experience)



  • At least 5 year’s experience in field marketing, retail marketing, restaurant marketing or related field


Essential Requirements

  • A great communicator
  • A personality that builds and sustains high levels of integrity and trust
  • A positive, energetic and upbeat encourager
  • Experienced managing others
  • Up to 80% travel may be required
  • Very strong communication skills including written, verbal and presentation.
  • Understands media plans and execution
  • Understands non-traditional and digital media
  • Ability to think strategically and act tactically to drive results that build both brand differentiation and annual sales results on a local level
  • Strong local restaurant marketing experience with emphasis on community and marketing within the digital space.
  • Ability to adapt quickly to changing business environments and execute supplemental marketing tactics to achieve planned results.
  • Excellent organizational and time management skills.
  • High level of creativity, innovative and pro-activeness.
  • Analytical ability to understand how to assess the impact of programs and initiatives.
  • Proven history of working with key franchise and company operational groups, developing supplier relationships and contributing positively in a senior/executive team environment.
  • Comfortable with web-based and project management tools for daily process and communication.
  • Proven ability to manage complex budgets.
  • Strong computer skills – MS Word, Excel and PowerPoint


Nearest Major Market: Houston

Job Segment: Field Marketing, Marketing Manager, Manager, Advertising, Marketing, Management